In this fourth installment of the series, let me discuss a technique that I call identifying your passion and going for it. You’ll find this as item number four on the list of 24 techniques introduced in the first article is this series.
Nearly everything we do with enthusiasm and flair is fired by passion, so this approach should come natural to many of us. Best of all, harnessing our passion can be one of the most powerful techniques for creating lots of good written material that is filled with heart and the voice of experience. And we ought to be able to write with a degree of consistency simply because we have a passion for our topic.
It’s easy to write well and often about our passions because:
- We can write as if we’re sitting around a table talking with others about the subjects that we are so very excited about.
- Our interest and enthusiasm for the topics should be nearly inexhaustible.
- Chances are good that we have plenty of experience with matters associated with our passions.
- Our passions drive us to be more than casual observers, so we should be filled with insights, facts and anecdotes.
- We’ll be able to rise well above the level of small talk about our subject matters.
- It’s very likely that our passions have been with us for years, and that means we have years of discussions, experiences and thinking to draw from.
Let me give you an example from my playbook.
One of my passions is frugal living. It’s been a sure-fire way for me to save money, build wealth and give myself a fair degree of financial freedom. I created a website to help others understand more about how to live in a frugal manner, making good use of their hard-earned income. But before I launched even a single page, I had written about 120 full-length pages on various aspects of frugal living. My passion to save money, get more for my money, and be a good steward of financial resources had helped me write for several days straight, and that gave me the foundation to launch a website and build it into a robust source of information in a matter of a just a few weeks.
You can harness your passions, no matter what they are.
Let’s assume for a moment that you have several passions, but none of them are exactly aligned with what you need to write about – topics suitable for a home and garden magazine. Perhaps you have a passion for personal security, structural engineering and chemical engineering, but these aren’t exactly the type of skills and experience one might expect to find associated with a home and garden magazine writer. Is it possible to write for that magazine by harnessing the three unusual passions you have? I think so. Here’s what I’d consider writing about:
- Personal security tips for around the home and out in the community.
- Common home alarm system components and how they work.
- Proper application of physical barriers and intrusion detection equipment.
- Safe rooms as part of the initial design of a home.
- Basic structural concepts and how they’re applied when building decks, car ports and tree houses.
- Common structural mistakes homeowners make when building decks, gazebos and outbuildings.
- Structural materials and their optimal application around the home.
- Repair of home structural elements – concrete block, poured concrete, and pier and beam foundations.
- Easy to make household cleaning solutions.
- Household chemicals that are hazardous when mixed.
- Proper storage locations, conditions and shelf life expectations for common household chemicals.
- Multiple uses of and substitutions for common household chemicals.
So, there you have 12 ideas for articles that can be created from your passions that at first don’t seem to fit with your writing assignment. All you have to do now is understand your audience and please them. That’s technique #5, which I’ll be discussing in the next article in this series.
If you’re wondering how to harness your passions to create more copy, you just have to look at things from a different perspective. Find the common ground that you share with your potential audience, and when you do you can let fly with your passions and create interesting and informative articles that you’ll be enthusiastic about writing.
Clair Schwan hosts Frugal Living Freedom.com, a website powered by his tremendous passion for frugal living. He’s also the managing editor of Self Reliance Works.com where he and his team of writers meet the challenge of regularly writing about nearly everything under the sun that is oriented towards self-reliance, including many forms of communication.